Federal Sales Leader · Defense & Enterprise Technology

I build federal businesses from zero, and the AI tools to find the next deal.

Sales leader who builds, coaches and scales teams that win in DoW/DoD and enterprise technology. 150–180% of quota on average, with 200–300% years when launching a go-to-market. President's Club every year at Banyan, N.E.T. and Marconi.

Portrait of H. Adam Gouda, federal sales leader AG
Now: Senior Director, U.S. Army (DoW/DoD) at Lumen Technologies
150–300%
Quota attainment across career, against quotas up to $25M
$515.3M
Pentagon modernization task order, as DISA account lead
$0 → $11M
Federal channel business built from scratch
$24M → $118M
Regional & federal revenue growth in three years
Signature wins

Deals that changed the account

From the Pentagon's move off copper to the largest network deployments of their kind in the DoD.

Verizon · DISA
$515.3M

Pentagon network modernization

Led the DISA account and the cross-functional pursuit team that won the task order to move the entire Pentagon, more than 52,000 voice lines, from copper telephony to IP-based services.

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Banyan · Air National Guard
45,000

Users kept, and upgraded

The Air National Guard had announced a move to Microsoft NT. Instead, it upgraded its 45,000-user Banyan VINES network to the latest release.

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Banyan · U.S. Marine Corps
#1

The largest VINES network anywhere

Built the Marine Corps' global Banyan network, which grew by 200+ servers a year and which the Corps itself called the biggest VINES network in existence. Also won 48,000 seats across the U.S. Navy, including SPAWAR and NAVSEA.

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Marconi via Qwest Government · DISA
$0 → $11M

The backbone behind today's DoDIN

Built Qwest Government resale from zero at 200%+ of quota and closed the initial DISA OC-48 backbone, the foundation of today's DoD Information Network. DoD followed with a $9M expansion.

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Futron · DHRA
$12M

Five-year GWAC award

Built the pursuit strategy, negotiated and closed a five-year GWAC award with the Defense Human Resources Activity, then added 12 more contracts worth $5M with Cisco, ServiceNow and Dell.

Verizon · USACE
$8M

Won through the prime

Captured an $8M U.S. Army Corps of Engineers deal under the RITS contract by leading negotiations with prime partner SAIC.

Track record

Over plan at every company

150–180% of quota on average, with 200–300% years when launching a new go-to-market.

Lumen Technologies
01/2026 – present
Senior Director, U.S. Army (DoW/DoD). Leads three Client Partners and the Army portfolio (USACE, NETCOM, PEO Enterprise, USARC). Built teaming with 5 primes and 3 SIs; positioned Lumen for 5 new task orders and recompetes.
BuildingNew Army portfolio
Verizon Enterprise Solutions
06/2018 – 12/2025
Senior Client Partner. DISA, INDOPACOM, 4th Estate and U.S. Army. Led a 15-person cross-functional team; 20% year-over-year account growth and a 20% lift in win rates.
150–185%every year, ~$25M quota
Futron, Inc.
02/2016 – 06/2018
Federal Sales Manager. Led a team of three; Navy, DHS, Treasury and State; $12M DHRA GWAC.
150%+~$5M quota
GoudaTech LLC
04/2012 – 02/2016
Founder, President & CEO. Invented and commercialized a patented wireless LED signaling device; international markets in 12 months; full P&L to a $1.7M peak; sold the patent portfolio.
IP exitFounder-led
Radware
03/2009 – 04/2012
Director of Federal Sales. Built the federal go-to-market and a team of three; channels with Qwest, Unisys and Accenture; pilots at DISA, Navy, State, VA and USPS.
150%+$3M quota
Earlier career
Marconi / FORE Systems
ATM Business Development Manager / Federal Channel Manager
Qwest Government resale from $0 to $11M; initial DISA OC-48 backbone. As ATM business development manager, owned FORE's federal desktop ATM sales, which GCN named the government's market leader. President's Club every year.
200%+
Network Equipment Technologies
Federal Business Development
Multiservice WAN for NRL, DARPA, DISA and NGA; secured GWAC and IDIQ placement. President's Club every year.
President's Club
Banyan Systems
Federal Channel & Account Manager
Launched the federal business with a team of five; USMC, Air National Guard and Navy deployments; standardized across six agencies. President's Club every year.
300% / 200%first two years
Leadership

I build teams that keep winning after I leave the room

The job of a sales leader is to make other sellers great. Here's the evidence.

2

Federal businesses launched from zero

Built Banyan's federal business and Marconi's Qwest Government channel from nothing into consistent over-plan revenue.

100s

Partner and SI sellers trained

Enabled sellers across primes, SIs and VARs so they could carry the product into agencies.

Execs

Sellers who became leaders

Hired and developed sellers who went on to executive roles, including one who is now a Cisco regional VP.

15

Cross-functional pursuit teams

Leads sellers, solution architects, engineers, capture, pricing and contracts toward one win plan.

Builder Lab

I don't just sell technology. I build with it.

An AI business-development tool I designed and built myself to find Army opportunities before the RFP drops.

  • Recompete Radar tracks expiring Army contracts, option runway, incumbents and subcontractors.
  • KO Directory resolves contracting officers by command (ACC, MICC, USACE, ARNG) from a source of 35,000+ COs.
  • Early Signals catches sources-sought and presolicitation notices with the CO and deadline attached.
  • AI scoring ranks every opportunity against a product-fit taxonomy so sellers work the right deals first.
LLM APIsSupabaseNetlifyFederal contract data APIs
Recompete Radar
RequirementCommandOption runwayFit
Enterprise network O&MACC94 days92
SD-WAN / cloud connectivityMICC210 days87
Installation fiber backboneUSACE265 days81
Zero Trust gateway servicesARNG410 days74
Army recompetes ranked by fit and timing · illustrative view, sample data
KO Directory
Contracting officerCommandContactStatus
Contracting Officer AACC••••••@army.milVerified
Contracting Officer BMICC••••••@army.milVerified
Contracting Officer CUSACE••••••@usace.army.milVerified
Contracting Officer DARNG••••••@army.milPending
Contracting officers by command · illustrative view, contacts redacted
In the press

Wins on the record

Independent coverage of programs I sold and led.

Contact

Let's build the next number together.

Open to Regional VP and federal sales leadership roles in leading-edge technology: AI, space & satellite, cloud & data center, cybersecurity and networking.